Racefit partners Jon and Phil started Racefit in 2004 both having lived parallel lives with regard to their early interest in motorcycles and without pressure or persuasion, continued with this into adolescence and then related jobs expanded their horizons into engineering and a passion for the exotic side of engineering, materials and race details. Phil and Jon had been on the other side of the counter for a long time so knew what it was like to get good/bad service, products that fit/those that came with fitting issues, good/poor quality, so they knew they had to set the bar at the highest level. Simply, their motto is ‘either it’s right or it’s wrong’. Again from their previous experience realising the measure of a company is then the level of service received when problems occur and how the company then deals with it. Their main goal is that products have to be exciting and for the public to be able to buy something truly unique.